AllSaints – Leather, Noise & Identity
AllSaints sells attitude, not product – so the direction centred on leather as character, not backdrop.
Three-panel compositions, black and white by decision not default: texture before face, weight before trend.
Role: Art Direction, Visual System, Campaign Narrative
Dr. Martens – Hold Your Ground
A raw, street-level direction capturing resilience, subculture, and the weight of iconic boots.
Role: Art Direction, Photography Direction, Campaign Formats
Alexander McQueen – The Shadow Garden
A cinematic campaign direction exploring ritual, tension, and atmospheric storytelling.
Role: Creative Direction, Visual System, Social Formats
The Kooples & Acne Studios – Studio Triptych
Two studio campaigns exploring character and silhouette: rock-chic loft energy for The Kooples and calm, architectural minimalism for Acne Studios, both treated like stills from the same understated fashion film.
Role: Creative Direction, Art Direction, Campaign Layout
Fender - You Live It
Spec campaign extension of Fender’s “You live it” platform, shifting the focus from leather-armchair nostalgia to the real lives of bedroom writers and subway-dragging musicians, shot like stills from a film about how people actually live with their guitars.
Role: Concept, Art Direction, Campaign Layout
IRO Paris – After Dark
A cinematic leather campaign rooted in Parisian rock ’n’ roll, raw textures, and understated attitude.
Role: Creative Direction, Campaign Narrative, Art Direction, Social Design
Role: Creative Direction, Campaign Narrative, Art Direction, Social Design
ASOS Streetwear – FW24 Drop System
A fast-paced social campaign blending graphic energy, street casting, and high-contrast visual storytelling.
Role: Art Direction, Social System Design, Visual Identity
