AI-generated luxury leather campaign – Italy series
I use generative tools as an extension of art direction, not a replacement. All imagery and motion here are AI-generated or AI-assisted, then refined with traditional retouching, grading and layout. The focus is on composition, light and atmosphere first – the tools are there to prototype quickly, iterate, and build premium visual worlds at speed.
Adidas – AI-generated trail study – Forest series
Visuals created with generative tools, then refined through art direction and post-production. Focus on speed, grit and impact – capturing the energy of technical footwear in real trail conditions.
Burberry fragrance – AI visual & sound study
AI-generated motion test for a Burberry fragrance campaign. Visuals created with generative tools, original music and sound design by Antje Mia v. Burgsthaler
Italian Alps – AI Winter Outerwear Campaign Study
AI-generated winter campaign study for a luxury outerwear brand, Italian Alps series.
Visuals created with generative tools, art direction and post-production.
Casting & character exploration – Italy series
I used Midjourney to explore casting for the Italy leather campaign. The goal was a face that feels modern, quiet and believable in a luxury context. These portraits are iterations on bone structure, hair, gaze and light before locking in the final heroine used across the shots and video.
Environment & camera tests – hillside and coastline
Environment tests for the Italy series. Runway / image-to-video passes and still generations to find the right mix of architecture, landscape and horizon line. Here I was mainly looking at depth, perspective and how much movement the camera can have without breaking the luxury print feeling
Material & object studies – leather, glass, metal
Before building full scenes, I isolate materials. Leather weave, bottle glass, metal caps and trench fabric are generated and refined until they hold up in close-up. These studies set the base prompts and references I then reuse across the campaign so everything feels like one product universe rather than random AI noise